City to focus on repeat guests

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An out-of-towner may find hotels in other communities inexpensive, but Pearland tourism and city leaders believe major events such as the Super Bowl will help the city land return visitors.

The 51st Super Bowl is set to take place Feb. 5, 2017, at NRG Stadium in Houston, bringing a large amount of people to surrounding communities, along with plenty of hotel and sales tax dollars.

“I wouldn’t put my relatives up at Hobby (vs. Pearland), because I know the difference,” Councilman Keith Ordeneaux said during a recent council discussion. “But if I’m only looking at a website, I don’t.”

“For the people we bring in, the return customers will be higher,” he said, “especially once they see our community compared with other hotels.”

A second day of the annual Winterfest was among items that were taken out of the coming year’s budget, approved last Monday by the city.

The council last Monday adopted the upcoming budget and tax rate of 68.12 cents per $100 valuation. The $72,000 Winterfest expansion was taken out during the final weeks of budget discussions.

Since many of the Super Bowl guests will be near major corridors in the west side of town, Mayor Tom Reid said, expanding a local festival on the other side of town didn’t sound feasible.

“It just doesn’t click for me as far as investment of these funds,” he said.

Story by Nicole Jones