Council recently reviewed a request to convert an existing billboard on FM 528 to an LED screen sign.

Council reviews billboard conversion in work session

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Council recently reviewed a request to convert an existing billboard on FM 528 to an LED screen sign.

Council recently reviewed a request to convert an existing billboard on FM 528 to an LED screen sign.

By KAROLYN GEPHART

Eight months ago Friendswood City Council members discussed and dismissed the topic of billboards in the city. The topic has returned.

Council reviewed a return, revised request from JGI to convert an existing elevated billboard on FM 528 to an LED Screen Sign.

Friendswood has three billboards currently located within the corporate limits of the city. Two are on FM 2351 near Clear Creek and one is on FM 528 near Blackhawk Blvd. Though prohibited, these three signs are grandfathered from the rules currently in place since they pre-date the City’s sign ordinance.

Council reported the key points to the request at their meeting July 10.

JGI now reports the size of the LED screen will be 12 feet tall by 30 feet wide on each side, making a decrease in height by 14.3 percent. Conversion will be at no cost to the city with JGI covering all costs associated with converting and maintaining the sign.

The City of Friendswood would receive a free advertising spot every minute. The sign would have 8 spots per minute and each spot would run 7.5 seconds. Therefore, the city would receive 10,800 seconds of free advertising every 24 hours.

Amber Alerts, evacuation information, PSAs, Police and Fire notices and other public safety events could be reported.

JGI also recommends the City could designate other organizations to be able to use their time such as Historical Society events, Keep Friendswood Beautiful events, youth activities and more.

The LED sign would follow TxDOT rules with no flashing or scrolling words, pictures or videos displayed.

The light from the sign would automatically be dimmer at night and brighter during the day.

The topic at this point was in the Work Session part of the Council meeting. To be approved for conversion, the topic must return as an agenda item.

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